Stop pandering to social media gurus!

Ever get a nod from a social media guru that drives your blog’s traffic through the roof? Feels good, doesn’t it? Problem is your target audience was bored by the post. So stop pandering. “The type of blog post that might get you a lot of ‘bloggerly love’ may not be (and probably isn’t) the kind of blog post that gets people to buy whatever it is you’re selling,” Hugh MacLeod wrote for Copyblogger . “Traffic and influence are great. It’s lovely …

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