Social Media Crash Course:
What You Need to Know Now About Threads, TikTok, LinkedIn and Beyond
Another week, another new social media platform. On August 23, 2023, PR Daily and a panel of social media experts discussed the current social media landscape along with strategies and tactics communicators should know when navigating platforms.
During this fast-paced crash course, attendees learned how to carefully approach the newest platform, Threads, how to boost thought leadership on LinkedIn, what to do and not to do on TikTok, and ways to effectively leverage generative AI on social media.
Watch the 1.5-hour program for helpful strategies your communications team can implement right away. You’ll gain new insights for navigating the complex social media ecosystem and for playing the right cards in the right places.
Top 3 things you’ll learn:
- Developing a balanced 2023 and 2024 gameplan
- Creating social content that resonates with your audience
- Protecting your reputation in the face of shifting platforms
Watch to demystify the complex social media landscape—and learn how to protect and manage your brand’s reputation in a politically-charged environment.
Identify the most relevant platform opportunities for your organization, and the best bets for your brand right now. It’s no secret that there’s a sea of apps to choose from, so you need to consider each carefully and use a community-centric approach to drive the right kind of engagement. With brand-new players like Threads going head-to-head with Twitter, it’s critical that you stay vigilant about where you spend your time. You’ll learn:
- How to approach Threads– and what to do about your Twitter presence
- Differentiating your brand on Instagram in light of new sister brand Threads
- The types of communities growing on emerging platforms like BlueSky and Mastodon – and how to know if making the jump is right for you
- How are others using vertical short-form video content to attract followers on TikTok and Reels?
- How AI can either complicate or simplify your social media efforts
In this review of successful social media campaigns, you’ll learn how private and public sector organizations are navigating bans on TikTok and using AI tools to maintain a steady flow of quality content. Your current and future followers also have ever-evolving expectations for who they engage with, so don’t miss these informative case studies to see what you should be doing to stay relevant on your key platforms. We’ll address:
- Managing a dual social media strategy to “go macro” on Twitter, LinkedIn, TikTok, Instagram, etc. and “go micro” on emerging platforms like Threads and BlueSky
- Partnering with micro-influencers to tap into niche audiences that could have a powerful impact on your social media results
- How ChatGPT, Bard and other conversational AI tools make experimentation across platforms more practical and accessible
More than half of Twitter’s top advertisers have left since Elon Musk’s acquisition in 2022, causing many to flee to competitors like Threads, BlueSky and Spill. What’s more, the use of TikTok is indefinitely banned for all federal employees and select state employees in 34 U.S. states, with more restrictions likely to come. This panel will examine how individuals and companies are adjusting their social media strategies to accommodate these changes, not to mention the new set of challenges they present. We’ll cover:
- How to leverage today’s fractured social media environment as an opportunity to give your social media strategy a powerful reboot
- Practical solutions for TikTok bans, including presenting vertical short-form video content on leading TikTok alternatives Insights to hone your reach to one or two platforms to maximize your team’s time and enhance your content quality
- The leading AI problems — like audio and visual deepfakes, fake accounts and rampant bots — and how to limit your risk exposure
Top reasons to watch this webinar
- You’ll receive all presentations and handouts.
- You’ll get access to an on-demand recording of the event for six months.
- You can attend this immersive webinar without having to leave your desk.
Director of Social Media & Content—Visit Orlando
Adeta Gayah is the Director of Social Media & Content at Visit Orlando. In this role, her team is responsible for creating social campaigns that build the brand of Orlando and creating all content for the organization. She is also responsible for social media strategy and focusing on cross-functional digital integration. Prior to her time at Visit Orlando, Adeta worked in Digital Marketing for Walt Disney Parks & Resorts and Universal Orlando Resort. She has led successful large-scale influencer partnerships with social media influencers (like Zach King, Sophia Grace & Rosie from The Ellen Show and The Muppets) and lived in China for several months to serve on the grand opening team for Shanghai Disneyland Resort.
Senior Social Media Manager—Hyatt
Jonathan Pinkerton, better known as JP, is a Senior Social Media Manager at Hyatt who oversees the team responsible for the Lifestyle and Luxury brands’ social strategy along with the department’s paid execution and graphic design process.
JP joined Hyatt in May 2018, after spending four years in the digital advertising space, specifically around programmatic and paid social media. Prior to that, he spent six years working for Walt Disney Parks and Resorts with roles in both internal and external communications.
Diversity, Equity, and Inclusion is a core of JP’s daily beliefs and he currently serves as co-chairs for two of Hyatt’s Diversity Business Resource Groups: HyPride [LGBTQ+] and Asians & Pacific Islanders at Hyatt. Outside of work, JP also serves as Chairperson of Stonewall Sports - Chicago, an LGBTQ+ & Ally community-based, non-profit sports organization that includes nearly three thousand members that participate in five different activities.
Director of Corporate Communications—U.S. Navy, at Dahlgren, Virginia
Alan Black is the director of corporate communications for the Naval Surface Warfare Center Dahlgren Division, U.S. Navy, at Dahlgren, Virginia. A highly skilled and talented leader in the strategic communication and public relations areas, he has more than 30 years demonstrated success in improving communication between the Department of Defense and key audiences. Proven experience advising senior leaders and management at all levels on legislative, community, media, and internal communication issues as well as communication planning in major operations and contingencies around the world.
The U.S. Navy, at Dahlgren, Virginia is a member of Ragan’s Communications Leadership Council.
Manager of Social Media Strategy—Blue Cross Blue Shield of Michigan
David Murray is the Manager of Social Media Strategy for Blue Cross Blue Shield of Michigan and has been a self-made professional in the social and community management space for over 15 years. Having experience in health care, franchise, non-profit, financial, and higher education, David has championed social media best practices. The results of his work have created best in class and award-winning programs.
Director of Content—Ragan and PR Daily
Jess Zafarris is an author, content director, editor, journalist, social media engagement strategist and creator. Her 13 years of experience in this space have included such roles as the Director of Content at Ragan Communications, Audience Engagement Director at Adweek, and Content Strategist and Digital Content Director for Writer’s Digest and Script Mag. She moderated and emceed at events including Social Media Week and Brandweek, and presented at the Writer’s Digest Conference and State of Social. She is also the author of the etymology books WORDS FROM HELL (Hachette 2023) and ONCE UPON A WORD (Rockridge Press 2020) and an educational social media creator who speaks and creates entertaining content about word origins.
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WHO SHOULD WATCH THIS WEBINAR?
You should watch this webinar if you spend at least a quarter of your time in any of these areas:
Corporate Communication • External Communication • Digital Marketing • Social Media Video and Visual • PR and media relations • Storytelling