Storytelling tricks that help nonprofits make an impact
Consider these five tips to make your campaigns find new audiences and stick with them over time.
Storytelling is part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission.
Why are stories so powerful for nonprofits?
Researchers believe we’re evolutionarily hardwired to respond to stories because they are “sticky” and we remember them.
Maya Angelou famously said that people will forget what you said, they’ll forget what you did, but they’ll never forget how you made them feel. Stories make us feel things and can even move us to action.
Elements of nonprofit storytelling
Though every story is different, they all follow a predictable pattern. Let’s take a look at some common approaches to storytelling.
The nonprofit story arc
Every news story, every movie, every fictional book is formed around a story arc. Why? Because this is what humans crave in a story: They want a hero. They want to relate to a problem. They want a dramatic climax, and then they want the problem resolved.
The story spine
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