It’s never been more imperative for PR pros to effectively tell clients’ stories with video.
Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even LinkedIn has rolled out video capability for businesses, joining the growing list of platforms prioritizing video on social media.
Fortunately, creating storytelling videos that work is easier than you might think.
Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess:
1 . Leading with striking visuals and bold text
Attention spans are short.
With video, you have the unique advantage of starting with visuals that draw viewers in immediately. Start with your most compelling asset to ensure your audience watches till the end. Make sure viewers who watch with the sound off are just as captivated by using catchy text that stops the scroll.