StubHub becomes first NBA jersey sponsor

Ticket sales and corporate sponsorship are a step closer to being one and the same. The ticket resale outfit announced plans to throw its logo on one NBA team’s jerseys.

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The NBA announced recently that it would allow corporate sponsorship on its uniforms, which opens the door for other major sports leagues to follow suit.

This week, the Philadelphia 76ers were the first to climb aboard the jersey sponsorship train.

StubHub will align itself with an organization whose team has gone 47-199 over the last three seasons. The ticket reseller purchased the rights to have its logo on 76ers jerseys starting in 2017.

ESPN reports the three-year deal is worth $5 million per season for the Sixers. The team will keep half of that money under the deal, a quarter of it will go to the league and the last quarter will go into a revenue-share pool.

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