Social Media Students’ Twitter-based race relations campaign takes off A group at the University of Michigan began using the hashtag #BBUM to discuss how black students are treated. The campaign soon extended well beyond that one school. By Matt WilsonNov. 25, 2013 SHARE Ragan Insider Premium Content Thanks for engaging in this conversation. We’re listening, and will be sure all of your voices are heard. #BBUM — UniversityofMichigan (@umich) November 19, 2013 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.