Studies in crisis: How communicators took on swine flu

Communicators at every level—from federal to local to corporate—have begun the week battling two fast-spreading elements: swine flu and conjecture about it. Relying on crisis communication protocols, the federal Centers for Disease Control and Prevention in Atlanta, health care communicators, and school officials are talking about swine flu in a tempered, matter-of-fact way, using various avenues including social media. Related New York Times How to ring the alarm without creating panic? Rela…

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