Study: 14 percent of execs plan to hire PR pros in the fourth quarter
It’s a slight increase from the third-quarter forecast. Social media and Web design, meanwhile, are the most in-demand jobs, according to the study.
The 20 percent net increase in hiring is a 1-point bump from the previous quarterly forecast, according The Creative Group, which surveyed more than 500 ad and marketing executives.
When asked, “In which of the following areas do you expect to hire in the fourth quarter of 2011?” 13 percent of executives said public relations, up 3 points from their third-quarter forecast.
The most in-demand jobs for the fourth quarter are Web design and production (25 percent), account services (23 percent), and social media (22 percent).
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