Study: 20 percent of Web video watchers will click away after 10 seconds

Here’s even more evidence to support keeping those Web videos brief. A study by Visible Measures found that 44.1 percent of viewers will click away after watching a video for one minute. The study also said that 19.4 percent abandon a video after 10 seconds. This is called “viewer abandonment,” and Visible Measures studied the abandonment of 40 million videos of 7 billion viewings, according to The New York Times . “Music videos had especially high rates of abandonment, …

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