Study: 2010 is the year social media gets serious (so get ready to measure)

Enough goofing around with social media; it’s time to get serious in 2010 — or so says a Forrester Research study released Monday. “The report suggests that companies that create social councils — cross-functional teams aimed at sharing ideas about social media — will begin to get serious about budgets and structure for these groups,” MediaPost ’s Laurie Sullivan wrote. “Expect the teams to become strategists. Efforts will likely include policies.” A …