Marketing Study: 72 percent of marketers don’t outsource social media While most of the tweeting and Facebooking is handled in house, the percentage of marketing departments that outsource social media has doubled in the past year. By Michael SebastianApril 11, 2011 SHARE The answer: mostly in house. According to the 2011 Social Media Marketing Report, 72 percent of marketers who use social media do not outsource it. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.