Study: 78 percent of executives think social media is essential for success

The study found that more than half of business executives believe they need to adopt social media or risk falling behind.

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Social enterprise company Jive has released a study showing that 78 percent of executives recognize that a social strategy is essential to future success.

“Today’s executives realize that the new way to do business is here and that they must have a social strategy or risk falling behind,” Jive CEO Tony Zingale said in a press release.

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