Study: 78 percent of journalists visit online newsrooms often or very often

A recent study by TEKgroup to determine what journalists want out of an organization’s online newsroom found that 78 percent of reporters visit them often or very often. Overall, 98 percent of respondents said it’s important for companies to have an online newsroom. But, the study also found that PR pros should tread lightly once journalists visit the site. While 93 percent of journalists said their preferred method of receiving news was via an e-mail alert, 68 percent said they were onl…