Study: Almost every adult prefers face-to-face communications over social media

Better make sure your face-to-face strategy is current. It appears that despite all the hoopla surrounding social media and marketing, 87 percent of adults questioned would rather deal with people face-to-face than through social networks, according to a survey from Brightkite, a mobile social networking service, and Gfk Technology, a market research agency. Also, more than half of the respondents said they don’t use social networks. Will the current lot of youngsters feel the same way when they re…

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