Study: Bad weather sours online reviews
Rain and snow are just as likely to lead to a bad Yelp or Google review for a restaurant as bad service or shoddy food will.
Ragan Insider Premium Content

Customers who visit a restaurant on a rainy day are more likely to leave a negative review, while customers who review a restaurant on a warm sunny day are more likely to leave a positive review.
Also, during snowy days, users rate restaurants lower than other days.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
