Study: CEOs who tweet improve their brand’s image
More than 80 percent of respondents to a study said they’re more likely to trust a company when the leadership team communicates openly via social media.
BRANDfog has you covered. The company recently published a study showing favor to those companies whose executives go social.
According to the study, 82 percent of respondents are more likely to trust a company when its CEO and leadership team communicates openly via social media about their core mission and values.
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