Study: Few people buying stuff as a result of Facebook ads

A Reuters poll suggests Facebook ads don’t work and indicates fewer people are spending more time on the site. Meanwhile, Twitter continues to grow.

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That means the social network will not shrivel and die anytime soon.

But Facebook has suffered some lumps in recent days and weeks. Its stock price continues to trend downward, and GM plans to pull all of its Facebook ads. And now a new study could inspire more brands to retreat from Facebook.

A Reuters/Ipsos poll found that four out of five Facebook users haven’t bought anything as a result of advertising or comments on the social network. (Facebook responded to Reuters by sharing several examples of brands that successfully launched ad campaigns on the social network.)

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