Study: Fewer than 2 percent of online orders came from social networks

The report found that email marketing and search advertising are more effective than social media for online retail.

A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network.

Email marketing and search advertising, meanwhile, proved to be more effective in driving sales.

The study also reveals that:

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