Study: For corporate news, journalists prefer press releases

Although the survey size was small—and the company performing it has some skin in the game—the results offer an important reminder for brands.

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Company websites was No. 2. Social channels—such as the company blog, Wikipedia, Twitter feed, etc.—also populated the list.

The study by PR agency Text 100 U.K., which was conducted in March, included journalists from the business, consumer, technology and business-to-business media organizations.

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