Study: Half of all Internet users in U.S. read blogs
Don’t even think about giving up on that company blog. A new study from eMarketer says that 51 percent of U.S. Web users read blogs at least monthly. That number is expected to grow steadily over the next four years, reaching 60 percent by 2014. Blogging attracts a smaller audience, according to the study. Slightly less than 12 percent of Internet users write blogs; the study said that number will inch up to 13 percent by 2014.