Study: Indian brands are surging on social media
They’re growing faster than global brands, according to a Ketchum Sampark study.
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The group’s Social Media Engagement Study 2012 analyzed 100 Indian brands and 100 global brands, and found that the Indian brands have grown, on average, from 8 percent to 16 percent faster than the global ones.
According to the study, the combined fan base for the 100 Indian brands more than doubled this year, showing 105 percent growth.
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