Study: Marketers want bigger visual content budgets

The majority of marketing pros believe photos, videos, infographics and other visual media are key to telling their brands’ stories, but most don’t have the money for it.

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They would make it happen, too, if it weren’t for one pesky problem: their budgets.

A recent CMO Council study titled, “From Creativity to Content” compiled thoughts and opinions for 177 senior marketing pros in North America.

It found 65 percent of marketers say that visual content—photos, videos, illustrations and infographics—is key to telling the brand’s story.

What’s keeping them from making it happen? You guessed it—their budgets.

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