They would make it happen, too, if it weren’t for one pesky problem: their budgets.
A recent CMO Council study titled, “From Creativity to Content” compiled thoughts and opinions for 177 senior marketing pros in North America.
It found 65 percent of marketers say that visual content—photos, videos, illustrations and infographics—is key to telling the brand’s story.
What’s keeping them from making it happen? You guessed it—their budgets.