Study: More older Facebook users ‘liking’ brands
The percentage of people 55 and older engaging with brands on Facebook has nearly doubled since last fall, according to new research.
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According to research from Wedbush Securities, brand engagement on Facebook among those 55 and older is on the rise with 43 percent of those users “liking” a brand as of April. That’s up from just 24 percent in September 2010.
What does all this mean? eMarketer offered its take:
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