Social Media Study: Nearly 75 percent of wine drinkers use Facebook Meanwhile, only half of consumers overall are on the social network. By Michael SebastianSept. 24, 2012 SHARE This chart from eMarketer breaks down which social media platforms wine drinkers of various ages use: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.