Social Media Study: Online men are ‘influencers,’ while women are ‘community builders’ Aol and Nielsen identified several trends about the ways men and women interact online. Can you identify with their findings? By Becky JohnsApril 30, 2011 SHARE The study said women outnumber men online, but men are more likely to share digital media content, according to MediaPost. What type of content? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.