Study: Only 13.5 percent of PR pros put links in press release

Scary statistics on press releases from a study by Business Wire’s blog, BusinessWired . It asked 268 PR pros if they include links in their press releases; 85 percent said they do. However, BusinessWired then looked at roughly 1,000 press releases and found that a mere 13.5 percent contain links. Oops. So, what’s the advantage of including links in your press releases? “Relevant, timely hyperlinks in your press release … can amplify your message, help increase your search engine optimi…

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