Study: PR industry has ‘weathered the recession’

Well that economic downturn wasn’t so bad, now was it? That’s one result of a study from USC’s strategic communications and PR center. The study’s author, Jerry Swerling, said “from a historical perspective, it appears that we have weathered the recession far better than previous recessions.” According to Swerling’s study, 42.5 percent of respondents reported a decrease in PR budgets — although internal staff increased at 62 percent of companies surveyed &#…

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