Study: PR pros abuse seven deadly email words 12 percent of the time

An analysis of email subject lines found that people in the PR and marketing industries are using vague language that rarely elicits a response.

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How often are PR and marketing professionals using these words in their subject lines?

More than 10 percent of the time, according to a new analysis by Yesmail, which makes software for tracking email and social media campaigns.

Prompted by PR Daily‘s story about the seven words, Yesmail analyzed 110,000 email subject lines from the past year to determine how often these words appeared.

The advertising and marketing industry—which includes PR professionals—uses one or more of those words in 12 percent of its email subject lines, according to the analysis. The news media industry, on the other hand, uses them in only 1 percent of its subject lines.

“Social” seems to be the favorite word of the advertising/marketing industry. Among emails across all industries, the advertising/marketing industry accounted for 62 percent of the overall use of “social.”

“This isn’t a surprising discovery considering marketers are often promoting events and inviting email recipients to join social tweet-ups, guest speaker discussions, webinars and many more,” said Steven True, senior digital sales strategist at Yesmail.

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