Study: PR pros are optimistic about industry’s future

A new survey from the PR Council shows that public relations practitioners are concerned about how much their work is changing but remain hopeful about the field overall.

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Despite all the changes upending the industry, PR pros say their future is bright.

A new study from the PR Council, conducted in May, taps the sentiments of 367 public relations professionals and finds that many have a positive outlook for the industry. Some 85 percent say they are optimistic about the future of PR—and nearly half say they are very optimistic.

Three in four feel ready to help lead the industry’s revolution, regardless of their experience level or agency background.

Respondents are less ebullient when it comes to compensation. Fifty percent put wages as their top concern, and 54 percent say making more money is a top inducement for their future PR work. Nearly seven in 10 believe they would have to change agencies to see a significant pay increase.

However, most PR pros say they are satisfied in their current roles. The study reports that eight in 10 are happy with their jobs, and 95 percent say they’re engaged at work. An equally high 92 percent report feeling secure professionally.

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