Luckily, social media analytics firm Sociagility (get it … a mashup of the words social and agility?) is here to tell us.
“Our view is that big agency networks offering social media advice must walk the talk,” Niall Cook, the co-founder and principal of Sociagility, said in a blog post. “Those that cannot show they know what they are doing for their own brands will lose out in the battle to advise others.”
The bad news is that if you don’t work for Edelman, it’s not your company. Edelman tops the charts in all three categories—most effective, most powerful, and most engaging—for its website, Facebook page, Twitter feed, and YouTube channel.