Study ranks the most-liked brands on social media in 2012

Subway is No. 1. Go figure.

Ragan Insider Premium Content
Ragan Insider Content

So we can crown sandwich giant Subway as king of the buzz, according to the BrandIndex 2012 U.S. rankings. Granted, it’s a mid-year review, but Subway has held the title of “top Buzz generating brand” for the past three years.

BrandIndex asks its survey respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Based on this, here are the top 10 brands across all categories.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.