Study says greenwashing is better than being green

Symbolic actions have a greater impact than substantive ones, according to a study.

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Which do you think would lead to more success in business?

The cynical side of you is correct.

According to a recent study titled “Do Actions Speak Louder Than Words? The Case of Corporate Social Responsibility,” researchers from Duke University found that it’s not easy being green—so you should just pretend.

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