Study: Social media users prefer human voices to corporate-speak

A study by the Missouri School of Journalism suggests your company should communicate online using a human face and voice, not an organizational one.

Researchers at the Missouri School of Journalism say that companies and nonprofits have more success online when they use a human voice to communicate, instead of an organizational one.

According to Science Blog, the study showed participants mock social media websites of large, pre-existing for-profit and nonprofit organizations, which included user comments and responses. On some sites, the name and picture of a person from the organization were included with online comments, while other sites “only included an organizational presence” with no name or picture.

Science Blog continued:

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