Study: Tech companies misusing social media channels

Think tech companies would be the savviest players about social media? It is an easy assumption. But it’s wrong, says TechCrunch Europe . “A slightly self-serving study by PR and marketing agency Wildfire, which analyzed the social media activity of the 2009 Deloitte Fast Tech 50, found that 90 percent of the UK tech companies featured had a presence on two or more social networks but the majority fail to actually use social media in a social way,” reports TechCrunch . “Instead, f…