Study: The perfect blog post length—and how long it should take to write

Should you publish weekly, daily or monthly? Will a 1,000-word post get more views than one that’s only 500 words? The answers are in the data.

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If you’re looking for short, easy answers to some common blogging questions, here you go:

Answer: 1,000 words

Answer: 3 hours and 16 minutes

Answer: Weekly

Short answers aren’t always the same as thorough answers, of course. Read on to understand why:

Two comprehensive studies about blogging

Bloggers are publishing longer posts these days-and spending more time writing them. Bloggers are also publishing less frequently and focusing more on distribution.

In other words, bloggers are devoting more time to promoting fewer, but more in-depth, content pieces. This is the top conclusion from Orbit Media Studios 3rd Annual Survey of Bloggers. The survey’s data are consistent with another recent and fairly comprehensive survey by ConvertKit. Additionally, the data in both studies mirror my experience in B2B content marketing.

How long should a blog post be?

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