Study: The times press releases get the most views

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

Ragan Insider Content

Among PR professionals, the press release remains by far the most common tool and tactic for gaining attention. The ultimate success or failure of a press release depends on factors that are many and varied.

There’s time of day, day of the week, email distribution lists, customization and a number of other factors that PR pros must consider before sending out a press release.

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