Study: The times press releases get the most views

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

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Ragan Insider Content

Among PR professionals, the press release remains by far the most common tool and tactic for gaining attention. The ultimate success or failure of a press release depends on factors that are many and varied.

There’s time of day, day of the week, email distribution lists, customization and a number of other factors that PR pros must consider before sending out a press release.

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