Study: Women are more responsive to online reviews

Men tend to base their online purchases on product descriptions, while women spend more time pouring over reviews, according to the study.

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Research from software supplier Postcode Anywhere suggests that of 1,000 U.K. consumers surveyed, 36 percent more women than men rated customer reviews as “very important” when it came to making online purchases.

Postcode Anywhere sales and marketing director had this to say in a press release:

“The poll agrees with a number of recent studies implying men prefer to read product descriptions and specifications than pore over online reviews. It has also been suggested that men respond less well to interaction in the buying process and are less concerned about the overall experience than women.”

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