Subway unveils new logo

The new look is part of an ‘exciting journey to meet the changing tastes of [Subway’s] guests,’ said the chain’s chief. It will roll out to all locations in 2017.

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Here’s the old version alongside the new, simplified logo:

.@SUBWAY‘s clean slate: Eating even fresher and adopting a new logo

— Ad Age (@adage) August 8, 2016

The fast-food chain’s chief executive, Suzanne Greco, said in a statement:

We are on an exciting journey to meet the changing tastes of our guests. The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

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