Summer’s Eve ‘Hail to the V’ ads slammed for alleged racism
The feminine hygiene company made a series of ads depicting talking vaginas, and all anyone can talk about is their offensive racial stereotypes.
The ads are called “Hail to the V,” and they feature a woman’s hand that’s meant to depict a talking vagina. It’s undoubtedly a provocative concept, one that Summer’s Eve knew would get people talking.
And they are; they’re calling the ads racist.
There are three videos each with hands of a different ethnicity: Latina, African-American, and white. The white hand (or vagina) speaks in a straightforward—one site called it “educated”—manner and mentions going to the gym, which the same site referred to as a “wholesome” activity.
Critics pointed out that the African-American hand talks about hitting the club, and the Latina hand gets worked up about a leopard-print thong.
Angela Bryant, the director of U.S. marketing at Summer’s Eve, had this to say about the company’s overall ad campaign (via AdRants):
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