Surprise, surprise: Phelps’ brand name gone to pot Here’s a shocker. Since images surfaced of Olympian Michael Phelps smoking marijuana from a bong, his brand name has sunk in every category, according to the people that measure brands. By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.