Survey: 69 percent of online women use social media; men—60 percent

Overall, the percentage of U.S. adults using social media jumped to 50 percent from just 5 percent in 2005, according to a new Pew study.

Ragan Insider Premium Content
Ragan Insider Content

According to survey results released Friday from the Pew Internet & American Life Project, 69 percent of women on the Web are using social networking. That’s true for only 60 percent of men.

The report labels young adult women as “power users” of social media, with 89 percent of online females ages 18 to 29 registered on such sites, 69 percent of whom claim they tend to log in daily.

And despite a few of the funny, but none-too-favorable one-word descriptors survey-takers gave when asked to sum up their experiences using social media— “hogwash,” “nosey,”—overall, things online are looking up.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.