Survey: Early bird gets the media coverage worm

A recent report by Muck Rack revealed that more than half of journalists want to be pitched before 11 a.m. Other keys to success include personalizing your emails and tight writing.

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Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The next most valuable social network for journalists is Facebook, with 22 percent saying they use it the most.

Journalists were also asked about their relationship with PR pros. Here’s a few tips you can take from the results:

1. Pitch journalists in the morning . Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. and 11 a.m., with 27 percent preferring their pitches to come between 6 a.m. and 9 a.m.

2. Mention journalists in your tweets and social posts. A majority of journalists (72 percent) say they track how often their stories are shared online, so make it easy for them to see you’re sharing their work.

3. Personalize your pitches. Lack of personalization is the No. 1 reason why journalists reject otherwise relevant pitches. Using tools and tactics to maximize your pitch reach can hurt your efforts, too: 52 percent of journalists said they do not like receiving pitches via mass distribution lists.

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