Survey: Majority of people place more trust in companies with Twitter feeds

Need to sell Twitter to upper management? Here’s a compelling case for it. According to the 2010 Digital Influence Index, a seven-country survey of 4,243 people by Fleishman-Hillard and Harris Interactive, “75 percent of people surveyed said they view companies that [tweet or post status updates to Facebook] as more deserving of their trust than those that do not,” according to the survey.

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