Social Media Survey: Most marketers have little understanding of online chatter about their brands But the good news is about half of the marketers surveyed said their budgets will increase this year. By Michael SebastianMarch 22, 2011 SHARE “A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.