Survey names Disney the world’s most beloved brand

Yahoo, Google, Sony, and Nestle round out the top five in APCO’s survey of 70,000 people in 15 countries.

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As professionals, we want our companies to be loved, but there can only be a few most beloved brands in the world.

Here are the top 10 most beloved brands, according to a recent APCO Worldwide survey of 70,000 consumers in 15 countries.

The rankings are based on what APCO calls its “Emotional Linking Index,” a measure of how brands connect with consumers on the basis of understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.

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