Survey names Disney the world’s most beloved brand
Yahoo, Google, Sony, and Nestle round out the top five in APCO’s survey of 70,000 people in 15 countries.

As professionals, we want our companies to be loved, but there can only be a few most beloved brands in the world.
Here are the top 10 most beloved brands, according to a recent APCO Worldwide survey of 70,000 consumers in 15 countries.
The rankings are based on what APCO calls its “Emotional Linking Index,” a measure of how brands connect with consumers on the basis of understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
