Survey names Disney the world’s most beloved brand

As professionals, we want our companies to be loved, but there can only be a few most beloved brands in the world.

Here are the top 10 most beloved brands, according to a recent APCO Worldwide survey of 70,000 consumers in 15 countries.

The rankings are based on what APCO calls its “Emotional Linking Index,” a measure of how brands connect with consumers on the basis of understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.