Survey: One-third of Canadian firms are using social media

Canadian business loves being social. According to CTV : “A new report by Bank of Montreal based on a survey of 427 firms indicates [one-third] of them are using the relatively new technology to help their businesses. Three-quarters of those companies using social media said making connections in the virtual world was very helpful in the real world as well.” About a third of the firms surveyed who are active in social use it for listening, about a third use it to build brand equity, and about…

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