Survey says … PR firms (still) the No. 1 source for journalists
More reporters are tapping social media to research and find stories, but PR remains their first port of call for an article, according to a new study.
Oriella PR Network polled nearly 500 journalists, and learned that 47 percent are using Twitter (up from 33 percent a year ago) and 35 percent are using Facebook as a source (up from 25 percent a year ago).
Still, social media isn’t the first thing they’re going to—only 4 percent said they use Twitter, Facebook, or blogs as their first source in researching a story.
The No. 1 resource that journalists in this study are using for sourcing was PR agencies, with a whopping 62 percent.
As for the first port of call when researching a news or feature story? PR again! Nearly 22 percent of respondents say their initial stop is a press release.
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