In the study, bloggers named the top five phrases that make them feel as if a CEO is trying to manipulate them. Here they are (with explanations from the study):
1. This deal is a win/win.
Whether it’s true or not, bloggers believe that few business deals, if any, are really win-win—particularly in the current economic climate. “What’s really win-win these days?” A survey respondent asked.
2. Thinking/working/planning outside the box.
The phrase is viewed as classic corporate-speak. “I hear someone say they are thinking ‘outside the box,’ and I take that as a really good sign that they aren’t,” said one of the respondents.
3. We’re not here to talk about the past.