Survey: Traditional media still the most trustworthy

More than half of the respondents in a Nielsen survey said they find newspaper, TV, radio and magazine advertising trustworthy. Online ads didn’t fare so well.

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More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.

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