Survey: Trends in content marketing
Almost 90 percent of companies say they create original content, but only 31 percent can tie content marketing efforts to sales and revenue.
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An overwhelming majority (87 percent) of the organizations surveyed say they create original content. Twenty-four percent use content written or produced by outside vendors, and only 17 percent curate content, the research found.
The top three types of digital content the organizations create are:
Here are some additional key findings from the report:
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